A consistent creative reference
Keep the brief and launch assets with the project before preparing channel-specific posts.
AMS · Connected business workflows
Take a campaign from creative to conversation.
Coordinate creative work, publishing, paid campaigns and incoming messages.
Take a campaign from creative to conversation.
For marketing teams coordinating creative work, publishing and paid activity. Keep the launch direction visible while each channel does its job.
The launch is planned. The pieces are scattered.
Creative files, publishing dates, paid budgets and incoming messages all describe the same campaign. Moving between disconnected tools makes the next decision harder to follow.
Give the launch a shared home, from preparation to learning.
The Autumn collection is ready to meet its audience. The team connects publishing accounts, prepares channel-specific content, sets up a paid campaign group and reviews organic and paid performance separately.
Fictional people, records and figures. This example does not change a live workspace.
- The work
- Autumn collection: prepare organic posts and paid activity for the same launch.
- The people
- The team prepares the content, checks each destination and reviews campaign settings before launch.
- Where to start
- Use the brand that owns the publishing and advertising accounts. Connect supported accounts with the required permissions.
- Client and brand context
- A brand belongs to a client record, including when you manage your own business’s brand. Publishing and ad accounts still need their own authorization; a project is optional.
Follow the work, step by step
Connect platforms
Your channels. One place to work.
- What you do
- Connect the accounts behind each brand. See the formats each platform supports and keep the right publishing identity in view.
- What changes
- Each platform has a publishing identity and its own supported formats. Choose a platform in the preview to inspect the differences.
- Why it helps
- The team can prepare content for the account it will actually publish through.
Select a platform to read its formats and access requirements.
Prepare & schedule
One idea. Ready for each channel.
- What you do
- Choose accounts, adapt the caption and media, then schedule. Calendar, queue and per-destination status keep the publishing plan visible.
- What changes
- The composer brings the selected account, caption, media preview and publishing time into one preparation step.
- Why it helps
- A person can check the destination and the content before scheduling the post.
Choose a destination to change the post preview.
Build paid campaigns
Give the campaign a goal and a budget.
- What you do
- Group paid campaigns across connected ad platforms. Set shared basics, review each platform’s settings, and choose when to launch.
- What changes
- The campaign group has an awareness objective, launch dates and a reference budget. Each native campaign still has its own settings.
- Why it helps
- A shared launch plan gives the team context without hiding platform-specific budget decisions.
The example campaign is paused and ready for review; no budget is spent here.
Review performance
Know what to change next.
- What you do
- Review organic content and paid campaign results in their own context. Use the signals to plan the next post, creative or budget decision.
- What changes
- Organic post analytics and paid campaign metrics appear as separate views. The displayed figures are illustrative.
- Why it helps
- Use the appropriate signals for the next creative or budget decision. These views do not prove revenue attribution.
Compare like with like: organic content on one side, paid delivery on the other.
What your team gains
A visible publishing plan
Choose connected accounts and scheduling dates, then follow the status of each post.
A more informed next campaign
Read paid campaign metrics and post analytics in their respective views.
Prepare your workflow
- Connect supported social and advertising accounts with the permissions each provider requires.
- Prepare the creative work, review it with the team and schedule posts for the appropriate accounts.
- Review publication status, incoming conversations and available performance data after launch.
Provider support and account permissions affect what is available. Post analytics and advertising metrics are separate; this example does not imply cross-channel revenue attribution.
Understand each tool without leaving this page
Social publishing — its role in this workflow
- What it does
- Prepare posts for connected accounts, adapt supported content and choose publishing dates. Follow status per destination.
- In this example
- Choose an account, review the autumn caption and media, and check the planned date before scheduling.
- What to prepare
- Connect and authorize the account first. Supported formats and actions vary by platform, account type and provider access.
Campaigns & paid ads — its role in this workflow
- What it does
- Campaign groups organize a paid launch while each platform keeps its own campaign settings and status.
- In this example
- The Autumn collection group brings together an awareness objective, dates and a reference budget for review.
- What to prepare
- Authorize the relevant ad accounts and review each native campaign. Account currencies and provider permissions still apply.
Inbox — its role in this workflow
- What it does
- The social inbox brings supported conversations and comments into a place where the team can read and respond.
- In this example
- After the launch, review incoming questions with the right account context and decide who should answer.
- What to prepare
- Connect an account with the required inbox permissions. Publishing a post does not automatically create or assign every subsequent conversation.
Analytics — its role in this workflow
- What it does
- Post analytics and advertising metrics answer different questions about content and paid delivery.
- In this example
- Review organic post impressions separately from the campaign’s spend, impressions and clicks.
- What to prepare
- Use available provider data and the relevant period. The sample figures are fictional, and this tour does not demonstrate revenue attribution.