Campaign overview
Review campaigns in a consistent workspace presentation.
AMS · Connected business workflows
Campaigns & paid ads — Keep the launch in the picture.
Review paid campaign activity alongside the rest of your brand’s work.
Who this helps
People responsible for reviewing paid campaigns and deciding whether their settings still fit the plan.
The situation
A campaign is active, but its daily budget, delivery figures and brand context need to be considered together.
Fictional example: Forma Studio’s Meta awareness campaign shows a $40 daily budget and illustrative delivery figures. This website example makes no live changes.
Follow the example, step by step
Identify the campaign being reviewed
- What you do
- Open the awareness campaign and check its name, provider and brand.
- What changes
- The campaign card brings Meta, Forma Studio and the Active state together.
- Why it helps
- The review starts with the intended advertising account context.
Understand the budget setting
- What you do
- Use Budget context to inspect the illustrative $40 per day setting.
- What changes
- The budget panel separates the daily setting from the card’s reported spend.
- Why it helps
- You avoid treating a budget setting as the amount already spent.
Keep the message in view
- What you do
- Review the creative alongside the campaign’s delivery context.
- What changes
- The collection artwork remains visible beside the campaign information.
- Why it helps
- The team can discuss what is being promoted as well as its numbers.
Review before choosing a change
- What you do
- Compare the available activity figures and decide whether a supported campaign action is appropriate.
- What changes
- Activity context offers a second view for discussion; the sample does not change the campaign.
- Why it helps
- A budget or status decision can follow a deliberate review.
What your team gains
The reviewer can discuss a specific paid campaign with its provider, status and spending context visible.
Keep campaign status, spend and results close to the people making the work.
Inside Campaigns & paid ads
Status visibility
See active and paused activity without losing the campaign context.
Budget & spend context
Keep available spending figures beside campaign details.
Performance measures
Review supplied impressions, clicks and other supported metrics.
Campaign controls
Use available pause and resume actions where supported.
Provider access
The available actions follow the connected account’s capabilities and your permissions.
Questions and requirements
Does the sample spend money or change an ad?
No. The campaign, amounts and figures are fictional. Real campaign actions require the relevant connection and permissions; ad spend is paid to the provider separately.
Are campaign controls and figures identical across providers?
No. Supported actions and available metrics vary. The sample figures are not evidence of sales, attribution or a promised return.
Requirements and limits
Ads spend is paid to the provider separately. Providers expose different controls and metrics; examples are illustrative, not results or performance promises.
Understand the next tool here
Read how each connection helps before choosing whether to open another page. Moving between tools does not itself configure an automatic handoff.
Analytics — read how it fits
Review the wider available channel activity while keeping paid and other metrics in their proper context.
Explore available channel metrics with the context of your brand’s content and campaigns.
Fictional example: Forma Studio’s October report shows 32,000 reach and 2,680 interactions.
Before you use it
Metric availability, history and freshness depend on provider access and synchronization. The sample figures are fictional and do not prove attribution or ROI.
Optional: explore the full Analytics story ↗Clients & brands — read how it fits
Check the brand and connected-account context before taking a campaign action.
Organize client and brand records so the team knows who the work belongs to.
Fictional example: Forma Studio is the client and Forma / Autumn collection is the associated brand context.
Before you use it
Brand and user limits depend on plan. The sample businesses and people shown are fictional.
Optional: explore the full Clients & brands story ↗